Exposure One is a member of Google™ Engage for Agencies. We invite you to Contact Us at 407-374-2924 to learn more about PPC advertising and management services!
We hope you found this PPC infographic helpful. If you prefer to view the information in text format we’ve also included an overview below.
What is PPC Advertising and Does Your Business Need It To Market Online?
PPC stands for Pay Per Click. This is a way to advertise online where you pay to place ads on search engines. With PPC you pay only when someone clicks on your ad.
PPC advertising can be great for several reasons. The first one being that you can get traffic to your website almost instantly. Once your ads go live, the traffic will start flowing in. So instead of having to wait for SEO results in order for your site to rank high, you just pay for traffic and get immediate results.
The best part about PPC is that you can outbid your competition for better results. It’s well known that the higher your website is listed, the more traffic you will receive. So with PPC, you can just up your bid and rank higher than the competition easily. This will get you better results and more traffic.
Another great thing about PPC is that you can easily track and measure your results. PPC platforms provide you with real time data on how each of your campaigns are performing. This way you can tweak and make changes to achieve optimal results.
By tracking and testing, you can see what keywords are performing well and which ones are not. This helps you to control your budget by stopping the keywords that don’t perform and increasing your spending on the keywords that make you money.
As a local business, probably the best aspect is that you can locally target the customers that are actively looking for your business. You can find them while they are in buyer mode and use your website to get the close.
PPC marketing is extremely powerful if you know how to use it correctly. It can be very complex at times with all the moving parts, but once you master it, PPC can grow your business revenue substantially.
Exposure One is a member of Google™ Engage for Agencies. If you are new to the Google Adwords™ advertising service be sure to ask about receiving $100 when you spend $25.00 in PPC ads. (Google and the Google logo are registered trademarks of Google Inc.)
Give us a call today at 407-374-2924 to find out how we can help with PPC management services to grow your business!