I think we can all agree that the web is not a “fad” nor is it going anywhere in our lifetime.
It is also safe to say there really is not any business on this earth that can’t directly benefit by managing a strong web presence.
So what is stopping you? Here are a few “objections” that keep people from getting more business online.
“I am in a people business”
Sure, we get it. You like face-to-face interaction. But how are they going to find you? Are you going to work 24/7, running around every major city, diner, and Starbucks trying to connect with someone who might need your services?
A website works full-time. And the best part is once it’s properly set-up and maintained it can help people find you. Not having a website for your small business is like having a car without an engine…or tires. You can sit in your garage but no one will ever see you.
“It is too hard to build a website”
No. It is too hard to build a rocket ship – websites have come a long way. Granted, it used to be really hard and really expensive. Have the time to learn it? Go for it.
Check out anything that is WordPress related…you will be surprised and pleased with the power of this platform. (Just avoid the “free” accounts and plan on hosting it yourself).
“I built a free website from my Internet provider and it sucks”
Yea, that whole “free” thing doesn’t typically work out well does it? While there are some decent free templates out there, understand it does take some savvy and time to figure out how to make it look professional.
You don’t have to spend an arm and a leg to get a professional looking site. You just need to know where to look.
“But I have Facebook”
Hopefully that is not your sole plan for getting business. Hoping someone checking out a Cat Video also wants to visit your site?
Look, Facebook is a blast, and you certainly need a Fan Page for your business as a form of social proof – but to turn it into a true lead source you have to do it right!
“But I have LinkedIn”
That is good, but potential leads still need to go somewhere. LinkedIn is a great place for just that, linking to other people (especially professional referral sources). But in the end, they need to go somewhere to take action and that would be your website.
“I have a site, just no traffic”
Yea, we hear that a lot. Just putting up a website is only half the picture. You need to have engaging articles and a way to collect names/prospects. You can’t just build a site and forget about it. You need to add content on a consistent basis using search engine optimization (SEO) techniques (another reason Word Press is a great option).
Don’t worry; it is not like you need to write a novel or anything. Just write down your most recent conversation with a prospect. Chances are these frequently asked questions could transcend into 3-4 new articles for you.
Exposure One has a host of SEO services if you prefer to be hands-off and focus on your business. For those that like the DIY or Do-It-Yourself approach check out the learning center articles at LocalInternetMarktingTools.com.
“I wish I could do an online Product Launch, but I am not one of the big boys”
We have news for you. MOST of the online product launches are not done by the big names. They are done by everyday people with a good idea. They are not giving away cars and getting as many JVs as they can – they are quietly doing “internal launches” to their own lists (after they have build them of course). Whether you are looking into Kajabi, OptimizePress, or even Wishlist, we can help make sure that your launch goes off smoothly. There is a reason we have clients from around the world – we are good at it!
Frankly, you are either trying to get business or you are not. If you knew that 77% of your potential customers were going to be at your local Chamber meeting this week, would you be there? I hope so.
Well guess what? They are all on the Internet!
According to Internet World Stats that’s the percentage of people in the US that are online (and it is only growing) – so find a way to talk to them!
The Exposure One Solution
Looking for a solution that won’t break the bank? Exposure One can have you up and running in a matter of days. Not only can you have a professional looking website, we can create an entire online strategy for your business. Contact Us to learn how we can help.